business

My 3rd goal for 2018

Distractions hiders you from moving forward. You want to reach for the stars you have to put on your tunnel vision shades on and GO!

Sincerely, Courtney Renee

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Shop Local: Liberation Threads

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This past weekend I had the opportunity to attend an event at Liberation Threads which is a fair trade and American made boutique in Durham, North Carolina. At this particular event Rebecca the owner wanted to highlight Nepal this month and give her customers 30% off of all Nepal made products.

Opening a fair trade and American made boutique was dream of Rebecca’s for awhile and her and her husband came together to make Rebecca’s dream a reality. Liberation Threads has only been open for about two months and from what I saw and overheard at the event I can see Liberation Threads customer base isn’t going anywhere but up. Rebecca wanted to make the products affordable for her customers with the price point going no higher than $200. Everything that was displayed in the store had a feeling of reason and purpose.

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One piece that stood out to me was a t-shirt saying “Be you”. I took that simple messaged and relayed it to my life and my future goals because for you to get where you want to go you have to be yourself. While talking to Rebecca she’s soft spoken but her responses came across so clear and you can hear the passion she has for Liberation Threads from the product knowledge to greeting her customers that comes into the boutique. I’m excited to see what the future brings from Rebecca and Liberation Threads. If you’re ever in Durham, North Carolina go check out Liberation Threads at 405 E Chapel Hill St Durham, NC 27701 United States . In early February Liberation Threads will be launching their e-commerce site. In the meantime check them out on their Instagram @liberationthreads

I hope you enjoyed this month’s Shop Local feature and if you want to be feature as a local shop or featured in general feel free to contact me. In the meantime check out the additional pictures I took at Liberation Threads down below.

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Sincerely, Courtney Renee

YouTube for me!

If you read my last post “Building A Brand” social media was a big part on making your brand grow. I’ve decided I’m going to start a YouTube channel. I’m more of a visual learner and I know a lot of other people are too. It would not only promote me as a brand and my business, it will also be a visual aid for you too! I want to give you all a variety. My next step will be creating video content on different topics.

I’M SO EXCITED!!!!!

Sincerely, Courtney Renee

Put Yourself on a Card

When you’re writing a cover letter you’re basically selling yourself on one page but let me give you a challenge can you sell yourself on a 3.5 x 2 inch card? The card I’m talking about is a business card. Something so small but very important when you’re trying to reach and gain more clientele for your business.

What information should be a basic business card:

  • Individual Name or Business Name 
  • Title
  • Contact Information

There are hundreds and thousands of business cards out in the world but what will but your card over the edge. Will your card get lost on people’s desks? That’s where your creative juices need to start flowing. 

Great ways to make your business card standout:

  • Colors
  • Font
  • Layout
  • Quotes
  • Image

Figure out the people you are trying to attract. What will get their attention? Are your attracting men? Try using bold and masculine colors and fonts. Are you attracting woman? Use curvy fonts and pastel colors. If your clientele is both men and women try using colors and fonts both sexes will like.

The layout of a business card is important just like the font and color. How do you want to get your clientele’s attention? What do you want to be known for? Your name is more important than your phone number so you wouldn’t want to make your number stand out more than your name. 

For the quotes and the image that’s adding your own personal touch to the card. The image is the symbol to your business or your face. A simple quotes tells the person what your business is about. At the same time you don’t want your business card to be so busy a person wouldn’t want to take the time to read the card. 

Great ways to get your business cards created and printed are:

  • Vistaprint
  • Zazzle
  • FedEx
  • Check out local printing professional services in your area

I hope this article was helpful and informative. 

Sincerely, Courtney Renee

Spotlight Interview: Aminah Lawson

This weekend I had a great opportunity to attend a salon opening called Crie Natural which is a local business in Greensboro, NC. There I met and interviewed the owner and creator of the salon. I wanted to take the time to know the owner and find out what inspired her to become a business owner and who is inspired by her.

Name: Aminah Lawson

Occupation: Licensed Cosmetologist, Natural Hair Stylist, and a Product Manufacture in Greensboro, NC

Q1: A lot of people think that hair makes the person, and since you decided to cut of all your hair how do you feel about that comment?

Answer: How you would wear your hair is a reflection on how you feel about yourself. I cut my hair because i feel comfortable not having hair. To me how a person chooses to wear their hair long, straight, curly, short is a reflection on who they are as an individual.

Q2: Who inspires you in natural hair or as an individual in a daily life?

Answer: Definitely my mother, she’s an entrepreneur. She has never worked for anyone else. She inspired me to work for myself. When it comes to me being a stylist I have so many people I am inspired by in the beauty industry. My aunt is a hairstylist and my hairstylist when I was a child. They were the ones that inspired me to want to be in the beauty industry.

Q3: Are there a few people that are currently looking up to you right now?

Answer: My assistant. She actually will be starting cosmetology school soon and I have been doing her hair since she was about 11 years old. I think I have inspired her to want to be in the beauty industry.

Q4: Where do you see yourself 5 years from now?

Answer: By the grace of God having more than one salon Crie around the country.

If you are interested in her services or products she is located

Crie Natural

Downtown Greensboro

351 Martin Luther King Dr

Greensboro, NC 27406

Phone: 336- 232-8391

Website: http://www.crienatural.com

 

I hope you enjoyed reading my Spotlight Interview. You might be my next spotlight!

 

Sincerely, Courtney Renee