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Building A Brand

Ten years ago it was harder to build a brand compared to now. Social media is one of the main reasons people and companies can grow so fast. Social media is a great way to get people’s attention without leaving your house, city, and/or state. Everyone wants great exposure for FREE and having social media accounts are FREE. YouTube became a business and a fun hobby to show people their talents. Instagram is a way to show off your photogenic side and to expand clips and pictures of what you are about.

Behind all the social media there is YOU. To make people listen and view your site or videos you will have to show them your personality and your confidence. Your viewers or followers will be able to relate to your content and you. At the end of the day people are just people no matter if they are the President of the United States or the so-called Tumblr Famous. These people portrayed themselves to attract people and made themselves likeable.

To build your brand you have to believe in what you are trying to do. If you believe it, so will others. Haven’t you seen an infomercial about people being so clumsy they had to buy a specific AS SEEN ON TV product to fix the problem. We know it’s not as extreme as how the actor portrayed the situation but how they expressed the need of the product it made the viewer wonder “WOW I think I need that.” The customer might not need the product at all but the way they showed the product made you drive to the store to purchase it.

The secret formula to build your brand is:

(CONFIDENCE + PERSONALITY) + SOCIAL MEDIA ACCOUNTS(#of accounts you have) + LOVING WHAT YOU DO = FUN and SUCCESS

I know I want to have fun doing what I love.

Sincerely, Courtney Renee

Internet vs Real Life: Business Edition

It’s 2014 and everyone including our grandparents has a social media account. If your family has an account you should already know your Employers are members of one or multiple social media accounts. The topic of this discussion is “Should you separate your internet life from your real life with your coworkers?”

When starting out at a new job we are open to new beginnings, changes, and friendships. How can you go to work everyday without building some kind of bond with your coworkers? Sometimes you even take your work friends out of the office to socialize. Years ago people would just exchange phone numbers and emails so they could continue to communicate outside of work. Today we ask for Facebook, Instagram, Twitter, LinkedIn, etc. Don’t forget we all have smartphones attached to our hips and we are constantly taking pictures and videos and uploading them to our accounts. We allow complete strangers know where, what, and who we are with at all times. We have turned into a walking GPSs. How do you decide what pictures and posts are okay for friends, family, and/or coworkers to see?

Social media sites gives us options to make profiles, posts, and pictures to become private to whom we want to view them. If you have to start monitoring who can see what then why post something inappropriate in the first place? Young people now – including myself, have the mindset of being young and it’s okay to do certain things people who came before us did the same thing. People before us didn’t have access to the internet like we do today. Image is very important because we wouldn’t want the wrong image to portray us for life. One post or picture could prevent us from getting a job, get us fired, or hurt someone’s feelings. Social media sites aren’t going away and more are being created.

Here are some tips on how to separate internet from real life:

  • Make your profiles private
  • Don’t use your real name or professional emails on social media sites. This will make it harder for certain people to find you.
  • Don’t connect your personal profile to your professional profile. You made separate profiles for a reason.
  • Ask the people you are taking pictures with if it’s okay to post their pictures on the internet. They care about their image too.
  • Don’t talk about social media sites at work if there is something inappropriate or private you wouldn’t want them to see.

If you have anymore tips or advice you would like to share please comment below.

 

Sincerely, Courtney Renee